— Hublot Replica Watches becomes Official Timekeeper for the New York Giants and creates a limited edition watch.
It isn’t every day you get to go to a luxury tailgate party. Most tailgate parties consist of sausage, burgers, dogs and beer – but in the case of 45mm Hublot Replica Watches and the New York Giants, last night’s luxury tailgate party to announce the partnership of these two entities was ripe with champagne, Hennessey, renowned Blue Smoke barbecue’s exotic foods (including lamb and roasted pig), ice sculptures, vintage cars for the tailgate experience, celebrities and more — all worthy of the luxury watch brand and of the four-time Super Bowl championship team.
In a re-constructed parking lot in the Chelsea district of Manhattan, with almost overpowering views of the Empire State Building, Hublot and the New York Giants, along with fashion icon and wide receiver Victor Cruz, announced a partnership that puts the luxury Replica Watches brand as the Official watch and official timekeeper for the New York Giants. It also means a new timepiece inspired by the team – one of the oldest in the American football heritage.
Setting a new chapter in the “Hublot Loves Football” parade, this relationship is the second such American football partnership (the first is with the Dallas Cowboys, started in 2014). It marks the brand’s willingness to embrace American football, as soccer is just not as big a sport in the USA.
For the new partnership, Hublot worked with Victor Cruz – known for his sense of style—to co-design the new Classic Fusion Aerofusion Limited New York Edition chronograph. Cruz selected Hublot’s Classic Fusion case to start with, and then worked with the brand to determine the colors, accents and case back inspiration.
The watch is powered by the HUB1155 self-winding skeletonized chronograph movement, made in house by Hublot fake watches. The hands, markers and minutes rail is made of blue lacquer and the push pieces and bezel accents are of blue composite resin. The strap is a blue-pebbled calfskin. The back of the 45mm Replica Watches features a miniature vintage Giants image in the likeness of famed Frank Gifford – set against the New York city skyline. Water resistant to 50 meters, the timepiece is being built in extremely limited numbers. In fact, just 10 will be made in the brand’s proprietary King Gold ($37,200) and 40 will be made in titanium ($17,800). The watches are sold in a Victor Cruz-signed Giants helmet.
“We are thrilled to announce our collaboration with the iconic New York Giants – an exciting addition to our long-standing history with the world of professional sports – especially global football,” says Jean-François Sberro, Managing Director, Hublot of America. “We are thrilled to be the first luxury fake watch brand to partner with the New York Giants as we continue to strive to Be First, Be Different, and Be Unique.”
The entire partnership with the Giants also includes multi-platform marketing such as the Hublot Countdown to Kick-off that will be a video airing at the stadium in the hour before the games as the Giants prepare to take the field, Giants Coach’s Timeouts will be sponsored by Hublot at all Giants home games, and Hublot clock displays will be throughout the club areas.
“Hublot’s commitment to aligning with the best sports properties and athletes around the world made this a natural connection for us,” says Mike Stevens, SVP and CMO of the New York Giants. “We share many attributes with Hublot including the fusion of precision and toughness. Hublot is truly one of the world’s highest quality brands and we are very honored to announce our relationship with Hublot as our Official Watch and Timekeeper.”
As part of the global Hublot Loves Football campaign, which in most countries focuses on soccer, Hublot embraces American football. Its first relationship – begun in 2014 – is with the Dallas Cowboys. The new Giants announcement brings the brand in tune with another key team and city.
On Sunday, at the Giants opening day, the team was victorious over the New Orleans Saints – which made for high spirits at last night’s party. Among the notable attendees were Jesse Palmer, Paul Sevigny, Damon Harrison, Ramona Singer, Brandon London, and Devon Kennard.